Turn comments into customerswith an AI chatbot that replies for you., generates your revenue., increases your sales.
It answers questions in the DM, shares your product link and follows up with an offer when people go quiet.
Keep every conversation moving.
People ask before they buy. Your AI chatbot gives them an answer while they’re still interested.
- Answers their questions
Price, product details or whether something is right for them: the conversation continues in the DM.
- Shares the right link
When they’re ready, it sends a button to your product.
- Follows up when they go quiet
If they don’t reply, it can come back with an offer.
From one comment to one conversation.
- 1
Someone comments
They ask a question or type your keyword on your post or reel.
- 2
Your chatbot replies
It posts a public reply and starts the conversation in their DM.
- 3
The conversation continues
It answers their questions and sends your link.
- 4
It follows up
If they go quiet, it sends an offer.
Upload your product. Get a week of Instagram content.
More posts bring more comments. Your Content Agent gives your chatbot something to work with.
- 01
Product understanding
Upload a product image or paste a product URL. The agent learns your features, benefits, target audience and positioning.
- 02
Competitor research
It studies how competitors present similar products, including their creatives, messaging and hooks.
- 03
Market trend analysis
It looks at current trends, creative formats and messaging in your market.
- 04
Weekly content calendar
It plans your next seven days with content themes, creative concepts and messaging.
- 05
Creative generation
It creates your Instagram content from the calendar.
- 06
Auto-publish
Posts go live on your Instagram at the best times, every day for the week. Edit or pause any post before it goes live.
After your post goes live, our automation handles your comments and DMs.
- 01
Send links from comments
Someone comments a keyword, and your link goes out in a DM.
- 02
Answer your DMs
Reply to incoming DMs with personalized messages.
- 03
Reply in public
Reply under the comment, so people know to check their inbox.
- 04
Get more followers
People follow you before they unlock your link.
- 05
Preview, then track
Preview every reply, then track runs and CTR.
Publish now or schedule for later.
Publish now or schedule for later.
Share feed posts, reels, stories and carousels of up to 10 slides.
Add your caption, mentions, hashtags and a comment that goes out with the post. A live preview shows how it will look.
See upcoming posts day by day in your own time zone, and check what’s already live.
Get started in 3 steps
- Step 1
Connect your Instagram account.
- Step 2
Set up your AI chatbot and choose your keywords.
- Step 3
Go live and let it handle the replies.
Questions? We have answers.
What does the AI chatbot do?
It replies to comments, answers questions in the DM and can follow up with an offer if the person goes quiet.
Does it reply to every comment?
You choose. It can reply only when a comment includes your chosen words or emojis, like Price, Link or 🔥, or reply whatever the comment says.
Can I choose which posts it works on?
Yes. Choose a specific post or reel, any post or reel, or your next post or reel.
What happens after someone comments?
Instagram allows one message until the person replies, so they first get a DM with a button. When they tap it, they get a second DM with your link.
Can it reply to DMs that don’t come from a comment?
Yes. It can send personalized replies to incoming Instagram DMs.
Do I need my own content?
No. Upload a product image or URL and your Content Agent creates a week of Instagram content. You can also upload your own.
Can I ask people to follow me first?
Yes. Turn on Require Follow First, and people must follow you to unlock your content.
How do I know it’s working?
Your overview shows total runs, average CTR and how many automations are active.
Other tools reply to the comment. EngageReel also creates the post.
| What you need | Other chatbot tools | EngageReel |
|---|---|---|
| AI Chatbot Automation | Yes | YesFree |
| Comment & DM Automation | Yes | YesFree |
| Publishing and scheduling | Yes | YesFree |
| Weekly content calendar | No | YesFree |
| Content Creation Agent | No | YesFreeOnly Generation Cost |
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